Cecilia Robinson

Cecilia Robinson

Founder & Co-CEO

Cecilia is jointly responsible for all day-to-day management decisions and the implementation of Tend’s launch vision and goals alongside James.  Her core focus is product development, building a performance culture and ensuring our people and customers are at the heart of all decisions. 

A serial entrepreneur and innovator, Cecilia is the co-founder of two successful New Zealand start-ups, Au Pair Link and My Food Bag (where she is currently a director).  Cecilia is also a Director of Pie Funds, issuer of the JUNO Kiwisaver Scheme.

Awards and recognition:

  • Board member and founding trustee of the Prince’s Trust New Zealand

  • Winner: Supreme Award 2017 Woman of Influence Award

  • Winner:  NEXT Magazine Businesswoman of the Year 2017