
Cecilia Robinson
Founder & Co-CEO
Cecilia is jointly responsible for all day-to-day management decisions and the implementation of Tend’s launch vision and goals alongside James. Her core focus is product development, building a performance culture and ensuring our people and customers are at the heart of all decisions.
A serial entrepreneur and innovator, Cecilia is the co-founder of two successful New Zealand start-ups, Au Pair Link and My Food Bag (where she is currently a director). Cecilia is also a Director of Pie Funds, issuer of the JUNO Kiwisaver Scheme.
Awards and recognition:
Board member and founding trustee of the Prince’s Trust New Zealand
Winner: Supreme Award 2017 Woman of Influence Award
Winner: NEXT Magazine Businesswoman of the Year 2017