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James Robinson

James Robinson

Founder & Co-CEO

Alongside Cecilia, James is responsible for the performance and strategic outcomes for Tend. Currently a Director of My Food Bag, James was previously the Co-CEO of the company (alongside Cecilia) – NZ’s third largest food retailer – where he also led the Marketing, Digital and Finance teams.

Awards and recognition include:

  • Westpac 2017 Supreme Business Excellence Award (My Food Bag)

  • Deloitte Fast 50 National Rising Star Award 2014 (My Food Bag)