Sarah Aldworth

Sarah Aldworth

Head of Marketing

Sarah is our Brand & Marketing Lead, and works to ensure everyone in New Zealand knows about Tend and how we are changing healthcare for the better.

Sarah brings a wealth of experience from leading design and advertising agencies, as well as tenure as an in-house Marketing Manager at Auckland Airport.  Previous to this, Sarah built her experience in a variety of in-house marketing, brand and communication roles.Driven by strategic brand thinking, Sarah loves looking at businesses both in detail and at a holistic level, understanding key drivers for consumer behaviour. 

At Tend, this extends into understanding our patients, their needs and how we can best serve them.  Creating awareness of the service is key, and part of this is ensuring that our success stories are shared far and wide.  Sarah finds this is one of the most rewarding aspects of being part of the Tend team.

When she’s not telling about amazing Tend is, Sarah can usually be found pottering around her garden or out boating with her husband and two small girls, Francesca and Henrietta.